The U.S. Army is launching a new advertising campaign to replace the Army of One slogan and it looks pretty good to me. I’ve seen an advance release highlighting the direction the Army is going with the new tagline. Wanna peek?

Army Strong

What do you think? Sgt Hook out.

---

Posted by Hook @ 1729 zulu | | Permalink
This post is filed under: Army Times

D-Ring PR linked with There’s strong. Then there’s Army strong.
Target Centermass linked with ‘An Army of One’ is out: Service Unveils New Slogan

Never really liked “Army of One” personally! Thought it went against what the services really are! But I like this one–I think it’s awesome and right on!

Comment by Rich Dahlen — 9 October 2006 @ 1739

---

Ditto. “Army of One” was dumb, if you ask me. This is more like what it’s all about. Good. Very good.

Comment by MaryAnn — 9 October 2006 @ 2111

---

Cool!

And I agree, I like this one much better.

Actually, I would have tried to turn Army into a action verb.

Thanks for the peek at the video!

Comment by Texas Gal — 9 October 2006 @ 2118

---

It is SO COOL!! I got a sneak peak as well. LOVE IT!!

Comment by SGT Lori — 9 October 2006 @ 2152

---

Very nice!

Comment by Geoffrey — 9 October 2006 @ 2157

---

I really, really like this one! They still don’t take old ladies, though…

Comment by MissBirdlegs in AL — 9 October 2006 @ 2240

---

Mercy… Very good. A whole lot better than the Army of one crap.

MissBirdLegs, they don’t take old men either.

Comment by David — 10 October 2006 @ 0015

---

Good stuff, I really like this! I am glad to see the Army replace the “Army of One”. Then again I always enjoyed the Be all you can be commercials…

Comment by gypsy — 10 October 2006 @ 0150

---

‘An Army of One’ is out: Service Unveils New Slogan

The controversial “an Army of one” campaign is now history.
The Army has two words for its new slogan — “Army strong.”
Army Secretary Francis Harvey unveiled the new slogan and television advertisements this morning at the opening …

Trackback by Target Centermass — 10 October 2006 @ 0318

---

I think it stinks and is a waste of a billion dollars. Did you note it cost a billion dollars? Why not use AKO and have contest to find a slogan?

Comment by David Ruff — 10 October 2006 @ 1702

---

I read about this yesterday on AKO and was skeptical. But, after seeing the video I like it. Thanks for the sneak peak. Just hope the words and promotions emphasise the warrior spirit/ethos and selflessness demanded with service to the nation.

Comment by PressOn6 — 10 October 2006 @ 1947

---

[…] What deserves note now is that the Army decided to engage military bloggers to help educate Soldiers about this new campaign. […]

Pingback by D-Ring PR » Blog Archive » There’s strong. Then there’s Army strong. — 12 October 2006 @ 0006

---

OK, so I’m easily moved, especially with my son in Afghanistan. But, this brought tears to my eyes.

Comment by Joseph M Labeck Jr — 12 October 2006 @ 1558

---

RSS feed for comments on this post. TrackBack URI

Name (required)

Mail (will not be published) (required)

Website